There are two main goals for writing blog posts and having a social media presence: 1) To add value to your customers and fans and 2) To build your credibility. But if no one is sharing your blog posts, Tweets, Pins, or Instagram pics what’s the point of having them at all? Don’t let this happen to you! If people aren’t sharing your content or posts there could be a few reasons why.
1. You don’t have a call to action.
You need to think about what you want your audience to do and then tell them to do it! It’s that simple. Sometimes it’s as easy as asking: Please share this! If you want to get a post more traction trying ending the post with a question: what do you think? How does this impact you? Agree or disagree and why? Remember you need to give people a reason to interact.
2. You haven’t created enough hype.
Do you have a new course launching, a new program coming up or a giveaway? Well, don’t expect people to flock to you just because you have something new—you have to create anticipation. Give the first 5 Facebook likes, RTs or Repins, a free session or giveaway. Give them an incentive to share it and be sure to post about the big product or service weeks or months in advance before the big unveil. If you’re launching a product be sure to check out Jeff Walker, he is a master of implementing successful launch campaigns.
3. You haven’t nailed the “clickable” strategy.
And what I mean by this is why would someone want to not only click on something, but share and comment on it? Is the headline bait so amazing you just have to see what else the post has to say? Is the photo hilarious or breathtaking? Is the post very biased to get a heated discussion going? Stop thinking like your audience for one second and think of your actions. What do you click on? What do you share with your family and friends? Take those ideas and transfer them to your content and social media strategy.
4. You haven’t built your audience enough.
It’s hard to get shares when you have just a few hundred followers, you need to build your online relationships just as you would in person. It takes time and dedication, but it can be done. If you want blog comments, comment on other blogs. If you want retweets, you need to retweet others—social media is all a give and take, so promote others and it will come back to you. (Click to Tweet!)
Want help getting your content shared? You can email me at firstname.lastname@example.org for help.