why no one shares your content

 

There are two main goals for writing blog posts and having a social media presence: 1) To add value to your customers and fans and 2) To build your credibility. But if no one is sharing your blog posts, Tweets, Pins, or Instagram pics what’s the point of having them at all? Don’t let this happen to you! If people aren’t sharing your content or posts there could be a few reasons why.

1. You don’t have a call to action.

You need to think about what you want your audience to do and then tell them to do it! It’s that simple. Sometimes it’s as easy as asking: Please share this! If you want to get a post more traction trying ending the post with a question: what do you think? How does this impact you? Agree or disagree and why? Remember you need to give people a reason to interact.

2. You haven’t created enough hype.

Do you have a new course launching, a new program coming up or a giveaway? Well, don’t expect people to flock to you just because you have something new—you have to create anticipation. Give the first 5 Facebook likes, RTs or Repins, a free session or giveaway. Give them an incentive to share it and be sure to post about the big product or service weeks or months in advance before the big unveil. If you’re launching a product be sure to check out Jeff Walker, he is a master of implementing successful launch campaigns.

3. You haven’t nailed the “clickable” strategy.

And what I mean by this is why would someone want to not only click on something, but share and comment on it? Is the headline bait so amazing you just have to see what else the post has to say? Is the photo hilarious or breathtaking? Is the post very biased to get a heated discussion going? Stop thinking like your audience for one second and think of your actions. What do you click on? What do you share with your family and friends? Take those ideas and transfer them to your content and social media strategy.

4. You haven’t built your audience enough.

It’s hard to get shares when you have just a few hundred followers, you need to build your online relationships just as you would in person. It takes time and dedication, but it can be done. If you want blog comments, comment on other blogs. If you want retweets, you need to retweet others—social media is all a give and take, so promote others and it will come back to you. (Click to Tweet!)

Want help getting your content shared? You can email me at katieleimkuehler@gmail.com for help.

This post originally was published on LinkedIn. 

Facebook likes

 

The power of Facebook is undeniable. It reaches a huge audience and you can directly target your niche market. Almost every business is on it (if you’re not I recommend it!) but they are not all capitalizing on its true potential. So, what do the best brands with millions of fans do that not every other brand does? I’ll share them with you.

1. Create Awesome Content

In order to have a strong fan base you have to give them something to like and that’s awesome content. This is one of the most crucial factors in getting fans. They have to like what you represent and what your content does for them.

2. Give People an Incentive to Like Your Page

If you’ve posted an article, photo or video that someone wants to see you can adapt the idea of exclusivity by only allowing people who like the page to view it. This will give people more of a reason to like your page. They’ll want to know what’s behind the curtain.

3. Run a Competition

A great way to get fans to like your page and involved with your brand is by offering them a chance to win a prize. Create a contest that represents the values of your brand while increasing engagement. It’s a win, win.

4. Share Your Competition’s Content

What brands and companies are similar to what you do? Attract their audience over to your site by sharing the competition’s Facebook page content on your fan page. It’s an easy way to go after your target market.

5. Advertise on Facebook

This is one of the quickest ways for people to hear about your brand and easily connect with it. You can set the limit for how much you want to spend, when you want the ad to appear and the audience you want it to target. Try it out and see if it makes a difference.

6. Install a Facebook Badge on Your Website

If you have a blog or website be sure to include the Facebook widget that links back to your fan page. It’s important for fans to know that you have a presence on Facebook so they can connect with you there.

How have you increased your Facebook likes? Share your answers here!

There are thousands of blogs created every day, so how can you create one that will stand out? Check out a few key ingredients that are need for all successful blogs.

  1. Provide stellar content. Writing great and intriguing content is an absolute must when is comes to blogging. You need to have perfected the art of writing something that will be useful to your website visitors and interesting enough to keep them coming back. What do they want to know? How can you help them?
     
  2. Be different. There are thousands of blogs on the internet and yours has to stand out. Create a unique focus on your blog that is slightly different from everyone else out there. Ask yourself what’s interesting to you? What will draw people back? And how can you be different from similar blogs?
     
  3. Take chances. Epic blogs don’t form over night. Those bloggers try new things. They play with an array of content, work with their website design and focus on engagement. They are willing to change it up and try it all. Find out what will work and what won’t. It’s a learning process and evolving your blog is crucial.  

Want to learn how to build a blog that matters? Check our Corbett Barr’s blogging course, you won’t be disappointed.

 

Find your blog ideas and make them stand out. Photo credit: OwenBrown.com

 

As they say content is king. And to be successful in social media you must know where to find it, how to harness it and spread it. What websites do you visit every day? Why do you visit them? Because you know there will be a great story, new article or video posted that’s right up your alley.

It’s just as important to share your own content as it is to find topics from other websites relevant to your readers. Staying on top of trends and conversations demonstrates that you are an expert in your field. So stay alert and keep searching for fun and interesting articles, blogs, quotes, videos and infographics to share. Here are a few tips to help find some the best content for your website.

Know your industry. Find the top 10 companies in your field and see what they’re talking about and what trends they’re not talking about—write about things that no one else is in your field. They’ll flock to your site if you have something the others don’t.

Get inspired. Go to websites in completely different fields, like The Cool Hunter, or TechCrunch, to see what you could use from their content in a unique way on your site. How would your readers be impacted by an out-of-the-box marketing campaign or a new iPhone app? Put yourself in their shoes to see what would be most intriguing.

What questions do you get asked all the time? Being seen as a resource is huge! If you’re not answering your customers questions on your website or your blog they’ll go somewhere else. Make a list of all the questions you get asked that go beyond the typical FAQ and blog about them each separately. Your readers will be thankful and will continue to return to look for more answers.