The days of buying billboards and print ads are quickly fading in the movie industry. Viral social media campaigns are becoming the new and best marketing strategy for the movie biz. And just how is the industry taking advantage of this? One of the best tactics they’ve nailed down is creating anticipation and hype of a movie nearly a year in advance. Not to mention social media drastically cuts the cost of advertising and fuels constant communication. There have been a few movies that have capitalized on social media marketing resulting in big box office numbers.
The Hunger Games is one movie that to-date has one of the best approaches to social media by creating an entire campaign built around fan-based communication through social media channels including Twitter, Facebook and YouTube. Lionsgate and the agency Ignition that helped with the campaign understood that forming personal connections with their fans would have a huge pay off and it did.
Lionsgate stepped up the campaign further, by not just promoting the movie, but actively calling fans to engage with it by assigning them different roles in the virtual world of TheCapitol.pn. This gave fans an identity in the world of The Hunger Games and opened the door for more involvement. Additionally, the company kept engagement up by using twitter hashtags, online events and by releasing a game app, The Hunger Games: Girl on Fire, the day before the movie opened. The movie series has now set-up a solid foundation though social media with its fans for the next two movies.
Another movie that saw success with forming a great social media strategy was Ted. The comedy staring Mark Wahlberg and his foul-mouth teddy bear, Seth MacFarlane, brought the character to life on Twitter.
Screenwriters of the film, Alec Sulkin and Wellesley Wild, took the campaign to a new level when they began tweeting lines of inappropriate humor as the bear from @WhatTedSaid. The tactic worked helping the movie make $54 million its opening weekend.
One of the most unique social media movie strategies was for Paramount’s, Paranormal Activity 4, where the studio created a “Want It” campaign that allowed Facebook and Twitter users to request a premier in their hometown forcing them to compete and rewarding the 25 cities with the most votes to get the movie first.
As social media continues to grow and challenges the way we think about connecting—movies and the film industry will be equally challenged to not just promote their movies, but make them an engaging experience inside the theater and out.
What movie for 2013 do you think has the best social media plan in place? The first ten people to offer thoughtful comments will receive a free half hour of social media coaching.
The power of Facebook is undeniable. It reaches a huge audience and you can directly target your niche market. Almost every business is on it (if you’re not I recommend it!) but they are not all capitalizing on its true potential. So, what do the best brands with millions of fans do that not every other brand does? I’ll share them with you.
1. Create Awesome Content
In order to have a strong fan base you have to give them something to like and that’s awesome content. This is one of the most crucial factors in getting fans. They have to like what you represent and what your content does for them.
2. Give People an Incentive to Like Your Page
If you’ve posted an article, photo or video that someone wants to see you can adapt the idea of exclusivity by only allowing people who like the page to view it. This will give people more of a reason to like your page. They’ll want to know what’s behind the curtain.
3. Run a Competition
A great way to get fans to like your page and involved with your brand is by offering them a chance to win a prize. Create a contest that represents the values of your brand while increasing engagement. It’s a win, win.
4. Share Your Competition’s Content
What brands and companies are similar to what you do? Attract their audience over to your site by sharing the competition’s Facebook page content on your fan page. It’s an easy way to go after your target market.
5. Advertise on Facebook
This is one of the quickest ways for people to hear about your brand and easily connect with it. You can set the limit for how much you want to spend, when you want the ad to appear and the audience you want it to target. Try it out and see if it makes a difference.
6. Install a Facebook Badge on Your Website
If you have a blog or website be sure to include the Facebook widget that links back to your fan page. It’s important for fans to know that you have a presence on Facebook so they can connect with you there.
How have you increased your Facebook likes? Share your answers here!
So you’ve got some facebook and Twitter fans, people are liking and commenting on your pages—but what does that lead to? How can you capitalize on this? By turning your fans into your biggest brand advocates. Here’s how to do it.
- First identify who are your brand advocates. These are the people commenting, sharing, and regularly engaging with your brand at a higher caliber than most fans.
- Make them feel special. Send a message or email to those individuals thanking them for participating in your online community and encourage them to continue to interact.
- Reward them. If they’ve done a truly great job spreading the word about your company offer them a gift card, free lunch or guest blog post.
- Build a relationship. Chances are that if a brand advocate likes your company their friends and family will too. Value their connections. Encourage them to share and continue to share content with others by forming a relationship with them. They’ll feel honored and you’ll have a strong brand supporter on your side.
Want to find out how to turn you biggest complainers into satisfied customers? Check out this article from FastCompany.