social media secrets

Shhh..I’m going to share with you the brutal and honest truth about social media, you may not like it, but its better you know what you are getting into before you hop on every social media channel and then wonder why you haven’t sold a million products yet.

Social media often seems like a math problem to a lot of people. They have the basics, but they don’t know how to implement effectively and they often have a very misinterpreted idea of what it takes to be successful on social media. I’m going to share with you the social media secrets no one is telling you and how to make them work for you.

1. It will take time and possibly, a long time, for your social media to build.

The truth is that it depends how much effort and time you want to put into it. You will not be an overnight success. You need to devote time to it and you need to be patient.Social media is based on a few simple principles:

  • Excellent content – Shared by you and re-shared by you that others post.
  • Creating relationships – Between your fans, followers and key influencers.
  • Consistency – It’s like working out, you might not always want to do it, but you are always glad you did. Post often, reply more often and keep that network flowing.

My advice: If you don’t have the time to do social media well or hire someone who can–skip it all together until you have the resources. Since social media is constant, your business on social media needs to be as well, it looks worse to have an inactive page with 3 likes than to not have one at all.

2. You will be on a never-ending search for great content.

High-valued content is what will set you apart from everyone else and finding it or creating it is no easy feat! It takes time digging and discovering the really awesome websites, writers, bloggers and companies in your field who consistently deliver and even more time to staying on top of the new ones that pop up. And yes, you can share content multiple times, but that doesn’t mean the search stops. As a social media manager, you need to be a content ninja with a journalism-style research technique who knows how to connect with huge influencers and make your marketing impactful.

3. The biggest secret of all: social media isn’t about you—it’s about everyone else. (Click to Tweet!)

You must be a conversationalist. Seriously. You can post all day links to your blog or website, but why would anyone read them if you haven’t formed a connection past a surface level? They won’t. Ask questions! Get to know people. What are they passionate about? What do they care about? How can you help them? People join social networks for the same reason they join sports teams and volunteer groups—because they want a true connection and to belong to something. If you can facilitate that feeling with your fans and followers, you will be unstoppable. That’s why we post photos on Facebook and Instagram so we can share our experiences with our family and friends. It’s all about the connection.

Need help building your social media or want an analysis on your current social media approach? Email me at

This post originally appeared on LinkedIn. 

Social Media Coaching

This brand new social media group coaching call will take place twice a month for an hour. The time and place will be determined upon what works best for the group. As this is private beta group you will be receiving a huge discount on the program. The social media group coaching program runs for 3 months for a total of $255.

Topics covered will include:

  • Developing a Social Media Strategy
  • Creating Effective Updates on Facebook, Twitter and LinkedIn
  • Finding Excellent Content to Share
  • Content Marketing and Content Creation Secrets
  • Creating Relationships with Key Influencers
  • Social Media Management

This program is limited to a maximum of 10 members only.  Only these members will be invited to the private Facebook group where I will answer your social media questions, provide resources and you’ll have the opportunity to network with other members.


Money-back guarantee! If you don’t find this program valuable, I’ll refund your money! 

social media coaching


Individual Social Media Coaching Session – 1 hour phone call, in person, or virtual web session

Whether you need a one time chat to get clarity on your social media marketing strategy and goals or need help setting up a social profile this may be a great option for you! I’ll give you guidance and feedback on any social media work that you’re doing and offer my expert insights.


2 Monthly Social Media Coaching Calls – 30 minute phone calls or web sessions a month

If you are working on getting your social media off the ground or need some guidance along the way with actionable steps this would be a great option. I’ll provide you individual action steps to help to your social media into a success tailored to your brand, product or service.


Full Time Social Media Coaching – 4 monthly calls each 30 minutes + ongoing support via email

If  you are dedicated to taking your social media to the next level and receiving full social media support, mentorship and guidance this is the ideal package for you. I’ll be your sounding board and constantly giving feedback on the best social media practices for your brand while helping you achieve your social media goals.

If you’re not completely satisfied with the results I’ll refund your money! It’s as simple as that. That’s my Money Back Guarantee promise.





Everyone is diving head first into social media, but do they have a plan? There’s nothing more important than knowing what you want to accomplish and how you plan on getting there before blindly taking a stab at building your brand. Here are few steps that will help you create a dynamite social media strategy for your company.

1. Create clear long and short term goals. Know what you want to achieve. Do you want to get 5,000 followers by the end of the year or grow you traffic by 20%? Write it out and make sure you know what your target is and then created smaller goals for each month.

Action: Create a social media plan for the year with specific goals. Write a more detailed one for the month.

2. Get your name out there. Create a company page on LinkedIn, claim your Twitter handle and Facebook page before someone else does. Sign up for directories that you can list your blog or you website on.

Action: Register for social media channels you want to be on or think you may want to be on. It’s better to claim you name now. Enter your website or blog in directories such as AllTop, Technorati, and OnTopList. Look online for more that are tailored to your audience.

3. Choose your social media channels. You don’t have to be on every social network, you just have to be on the right one for your company or business. And sometimes spreading yourself too thin to be on several networks isn’t effective as interacting with your core audience on just a few. Find out what your competitors are doing, what channels are they on? Are they not taking full advantage of one? What can you do that will set yourself apart? Where is your current audience already hanging out?

Action: Study Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+. Learn what networks would be the most beneficial for you or your company.

4. Nail down your voice. How do you want to be seen or heard? Do you want to be funny, inspiring, or seen as a solid source of information? Think of the message you want to send before you decide the voice in which you say it and make sure it’s consistent.

Action: Try writing out the same message in three different voices and see which one you like the best and which one you think your fans would like the best. Ask a few coworkers or friends for their input as well. Choose the best one.

5. Focus on engagement. Always put yourself in your fans and customers’ shoes. What would they want from your company? What would be helpful for them to know? How can you interact with them in an ongoing conversation? What do they like and dislike? How can you be a resource? Answering these questions will help you understand how you can give them what they want.

Action: Research your audience so you can provide the best content and conversations that are relevant to them. Check out conversations already happening on social media channels.

6. Measure your results. Taking advantage of the ROI in social media is absolutely key. Knowing what strikes a cord with your followers and where they’re coming from is one of the most important things to know. You can then provide the type of content they love and steer clear from what they don’t like while learning how to repeatedly attract and engage with them.

Action: Sign up for a few of social media measurement tools such as Google Analytics, Facebook InsightsHootSuite, TweetStats, Social Mention, and Radian6. 

What social media strategy steps have you taken that worked? Share them here!