5 Reasons to Create a Social Media Strategy

Social media, while new and constantly ever changing, when done right can pay off in big ways. It’s not enough to throw up a Facebook page and expect people to magically find you—the social media masters of the world know the way to rise above the masses is to have a carefully crafted social media strategy. If you’re want to know why this makes a difference, you can see here how outstanding brands have this nailed and how it has revolutionized their marketing. So, if you’re wondering why you need a social media strategy, here are the top reasons to start getting one together.

1. You need to know how to target and reach your audience.

If you aren’t strategic about your social media you could be on all the wrong channels where your audience isn’t spending time online and therefore wasting yours. That’s why it’s worth it to take the time and do a complete social media analysis of what social channel your target market is on, what they are talking about and what they care about it. And then creating a social media strategy devoted to the right channels, conversations and content.

2. When you know your audience, you know what to talk about.

If you aren’t getting comments or conversations going on your social media channels, it’s time to step back and ask: why? The goal of social media is to get people talking and get them excited enough about what you are doing that they’ll share it with their friends! You want to stand out, you want to be different and you want to create conversations that your fans can’t help, but join in on.

3. You want to surpass your competitors.

If your competition isn’t devoting time to their social media—ding, ding—that’s an opportunity for you to swoop in take over a space they aren’t capitalizing on. Almost all business is online these days and if your company isn’t taking advantage of that in the right way, you could be completely missing customers.

4. People don’t care what you do, they care why you do it.

As Simon Sinek talks about in his book, “Start with Why,” people want to get behind a company with story, a cause and work with a purpose. That’s why Apple is successful because they are masters of their own story and that’s what people connect with. Social media is the perfect platform to tell your business’s story and tell it well. Your social media strategy offers you the chance to change your marketing from a one-way advertisement to a two-way interactive and compelling conversation with your audience. Your fans want to know what you stand for and see the behind the scenes of your business—that’s where a brand’s authenticity is born.

5. You want to cultivate the ultimate connection with your audience.

Creating social media accounts and posting on them isn’t all that difficult, but posting content people actually care about takes your social media game to the next level. This requires time, research and monitoring conversations to understand what your fans really are passionate about and that’s outside of your product or business as well. Social media isn’t about pushing your agenda, it’s about finding a connection to the lives of your fans in a genuine way. (Click to Tweet!)

This post originally appeared on LinkedIn.


Everyone is diving head first into social media, but do they have a plan? There’s nothing more important than knowing what you want to accomplish and how you plan on getting there before blindly taking a stab at building your brand. Here are few steps that will help you create a dynamite social media strategy for your company.

1. Create clear long and short term goals. Know what you want to achieve. Do you want to get 5,000 followers by the end of the year or grow you traffic by 20%? Write it out and make sure you know what your target is and then created smaller goals for each month.

Action: Create a social media plan for the year with specific goals. Write a more detailed one for the month.

2. Get your name out there. Create a company page on LinkedIn, claim your Twitter handle and Facebook page before someone else does. Sign up for directories that you can list your blog or you website on.

Action: Register for social media channels you want to be on or think you may want to be on. It’s better to claim you name now. Enter your website or blog in directories such as AllTop, Technorati, and OnTopList. Look online for more that are tailored to your audience.

3. Choose your social media channels. You don’t have to be on every social network, you just have to be on the right one for your company or business. And sometimes spreading yourself too thin to be on several networks isn’t effective as interacting with your core audience on just a few. Find out what your competitors are doing, what channels are they on? Are they not taking full advantage of one? What can you do that will set yourself apart? Where is your current audience already hanging out?

Action: Study Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+. Learn what networks would be the most beneficial for you or your company.

4. Nail down your voice. How do you want to be seen or heard? Do you want to be funny, inspiring, or seen as a solid source of information? Think of the message you want to send before you decide the voice in which you say it and make sure it’s consistent.

Action: Try writing out the same message in three different voices and see which one you like the best and which one you think your fans would like the best. Ask a few coworkers or friends for their input as well. Choose the best one.

5. Focus on engagement. Always put yourself in your fans and customers’ shoes. What would they want from your company? What would be helpful for them to know? How can you interact with them in an ongoing conversation? What do they like and dislike? How can you be a resource? Answering these questions will help you understand how you can give them what they want.

Action: Research your audience so you can provide the best content and conversations that are relevant to them. Check out conversations already happening on social media channels.

6. Measure your results. Taking advantage of the ROI in social media is absolutely key. Knowing what strikes a cord with your followers and where they’re coming from is one of the most important things to know. You can then provide the type of content they love and steer clear from what they don’t like while learning how to repeatedly attract and engage with them.

Action: Sign up for a few of social media measurement tools such as Google Analytics, Facebook InsightsHootSuite, TweetStats, Social Mention, and Radian6. 

What social media strategy steps have you taken that worked? Share them here!