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15Oct

How to Manage Your Personal Brand on Budget

Posted by: Katie Leimkuehler Categories: Career Social Media Start-Ups
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Did you know that there is 1 billon names searched in Google every day? There is no denying that managing your online presence is critical whether that’s for job hunting or building up your business credibility—what people find when they search for you can change their perception of who you are.

So what if someone has your same name and a bad reputation? Or what happens if those college drinking photos surface?

Well, now there is a way to control your Google search results that you can afford. BrandYourself was started after one of the co-founders, Pete Kistler, couldn’t land an internship because there was another guy with the same name from the same area who happened to be a drug dealer. So, naturally companies made the wrong assumption and wouldn’t hire him. Pete decided he would pay a reputation management firm a few thousand dollars to fix the problem. But his friend and fellow Syracuse University classmate, Patrick Ambron, a SEO expert, came up with a solution—BrandYourself.

Control Your Search Results

The start-up company allows you to create a profile and promote good links about yourself and push down bad links back a few pages on Google and the best part? It’s free. But if you really want to ramp up your search results you can pay for the premium version starting only at $9.99 a month. And what comes with that upgrade? Information on the people who’ve searched you and how they found you—what could be more valuable?

The biggest benefit BrandYourself offers is the fact that you don’t have to learn SEO to control your Google search results. It’s a Do-It Yourself platform. After you sign up it will walk you through the process of getting your LinkedIn profile or website to the top of your search results. It will tell you the exact actions you can take to increase the visibility of the links you want people to see and hide the ones you don’t want people to see. It also scores your profile and keeps track of your progress so if new links are added about you (or someone with the same name) you’ll be notified.

What are your Google search results saying about you? Check out this infographic from BrandYourself that shows what people are finding when they search you.

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27Aug

3 Amazing Social Media Infographics Breaking Down the Social Landscape

Posted by: Katie Leimkuehler Categories: Career Inspiration Social Media
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Infographics have exploded in the last couple of years demonstrating knowledge and statistics in a fun and captivating way that has never been done before. And social media channels from Twitter to Pinterest have taken note–there are new infographics popping up every day to show the growth of social networks, the demographics, and how people and companies are using social media. Are you looking to launch your personal brand, land a job via your social media profile and see some return on your social media strategy? These awesome infographics highlights just how to do that. 

1. Personal Branding With Social Media

 

2. Social Profiles That Can Help You Land a Job

 

3. Getting Results on Your Social Media Strategy


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26Jul

How To Get More Followers on Twitter

Posted by: Katie Leimkuehler Categories: Social Media
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So you’re ready to grow your brand on Twitter, but not sure how to do it? Well, here are five tips that will increase your followers and engagement that will help your brand soar to the next level in social media.

Share intriguing content. Find your niche industry and focus on ways you can help people. Post links to great articles, quotes that move you and captivating images. This is key.

Post during the peak hours. Twitter’s highest traffic times are between 1-3 p.m. ET that will give you the highest click rate. Check out this infographic that show the best times to post.

Mimic the leaders. See what other powerful Tweeters are doing. What are they sharing? How do they interact with people. Take notes and implement on your account.

Take advantage of hashtags. Don’t miss out on people finding you. Whatever the topic or post is you’re writing, i.e. #socialmedia, be sure to add the hashtag so if people search the subject your tweets come up.

Join a Twitter Chat. Participate in quick online discussions on any topic from business to writing. Check out a list of Twitter Chats scheduled throughout the week. This is a quick way to interact with people in your industry and build up relationships. Be ready for some fast paced interactions and take advantage of Tweet Chat to stay in on the conversation.

 

 

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