TV Interviews

 

Authored Articles 

4 Tips to Increase Your Social Media Productivity
Rocks Digital

May 2015

 

5 Beliefs You Need to Develop to Become an Author

Lifehack

October, 2014

 

 


3 New Boulder Startups to Look Out for this Quarter”
Built in Colorado
May 29, 2014

 
May 13, 2014

 

Peak Gets Another $4 Million for its Innovative Approach to Cloud Technology

Built in Colorado

May 8, 2014

 

 

“5 Signs You Should Pack Your Bags, Book a Flight and Intern Abroad”

Go Intern Abroad

April 23, 2014
 

 

5 Career Tips for New Grads Jumping Into the Job Market
Go Intern Abroad
April 10, 2014

 

 

 

Katie Leimkuehler on the Power of the Written Word

Chicago Sun Times

November 20, 2013

 

“How Startup are Changing the Book Publishing Industry”

Technori

March 20, 2013

 

 

“5 Critical Startup Lesson from DoNotRent.com, CEO, Mike Cerny”

Technori

June 23, 2013

 

 

 

 

“Expert Social Media Tips to Consider as You Launch Your Start-Up Brand”

Technori

March 9, 2013

 

 

“Start-Up Social Media: Why Relationship Marketing is Essential for Growing Your User Base”

Technori

February 5, 2013

 

 

“5 Critical Ways to Make Your Start-Up Blog Stand Out”

Technori

January 29, 2013

 

“7 Tips to Build Your Best Brand on LinkedIn”

Turn It Social

August 31, 2013

 

“Concept to Completion: The Collaborative Writing and Publishing Process”

Networlding Publishing

November 20, 2013

 

 

 

Press Articles

 

“Ski Pioneer Wins Best Documentary Award”

Powder.com

Katie Leimkuehler, author of the Shy Town Girls book series, recently won Best Documentary at The Three Minute Film Festival in Santa Fe, New Mexico.

Read the article.

 

“How a WWII Veteran Inspired Ski Technology”

CMH Heli Skiing

We’ve all stood in awe, watching one-legged skiers navigate a steep run; the outrigger skis on poles carving alongside the one ski, their single ripped quad absorbing G-forces, the balance of the skier making our own bipedal battles with gravity seem trivial. But who had the idea to try skiing with one leg in the first place? And what is the story that led to such a fantastic pursuit for so many people? Well, I just found out. And it’s an even better story than I’d ever imagined:

Read the article.

 

“Disabled Skier Documentary Wins Film Festival Prize”

The Examiner

The short documentary, “Ski Pioneer,” (see below for video) about disabled skier Paul Leimkuehler won Best Documentary at the Three Minute Film Fest on June 8 in Santa Fe, N.M. The documentary was produced by Katie Leimkuehler, the granddaughter of the film’s subject.

Read the article.

 

“Westlake Native Wins Honor for Short Film on Grandfather”

Cleveland.com

Westlake native Katie Leimkuehler, author of the Shy Town Girls book series, recently won Best Documentary at The Three Minute Film Festival in Santa Fe.

Read the article. 

 

“Ski Pioneer Wins Best Documentary at the Three Minute Film Festival”

Ski Journal

Ski Pioneer is a short film chronicling the life of Paul “Bud” Leimkuehler, a speed skater and WWII veteran who–after losing his leg in the Battle of the Bulge–returned home to become the first amputee skier in the US. The film, created by Paul’s granddaughter Katie Leimkuehler, has just earned Best Documentary at the Three Minute Film Festival in Sante Fe, NM, where it was selected from among 350 entries.

Read the article.

 

“Class of 2007 Alumna Penning Screenplay to Honor Late Grandfather”

Miami University

Paul E. Leimkuehler’s life was seemingly built around his legs. He competed in the 1936 U.S. Olympic Cycling Trials, and the Northeast Ohio native was the Ohio State Cycling champion in 1938.

Read the article.

 

“Let It Never Be Said that Roosevelt MFA is Not a Proponent of Winter Sports”

Roosevelt University

While Chicago may not have mountains, gondola lifts, or John Cusak going down a mountain really fast, some of us in the city remain passionate defenders of Skiing as a legitimate wintertime activity.  Recent Roosevelt  MFA alum Katie Leimkuehler would certainly count herself among this group.

Read the article.

 

“We Ask, They Answer: Q & A with Shy Town Girls’ Author Katie Leimkuehler”

The Real Chicago

Read the PDF articleRead the online article.

 

“Lincoln Park Author Competes to Take Book to Big Screen”

The Red Eye

Read the full article

 

“Shy Town Come Out of Their Shells”

The Chicago Tribune

Read the full article.

 

“Shy Town Girls Launch Second Novel in Series”

Me, My, Shelf and I

Read the full article.

 

“Westshore Native Katie Leimkuehler Not Shy About Using Her Writing Talents”

West Life News
Read the full article.

 

“ChickLit Book Club Gets the Inside Scoop with Katie Leimkuehler”

ChickLit Book Club

Read the article.

 

“Collaborative Shy Town Girls Book Series Launches”

Gapers Block

Read the article.

 

“Girl Talk with Katie Leimkuehler”

Cleveland Magazine

Read the article

 

Turning Truth Into Fiction: The Art of Crafting a Novel – Podcast

Jennings Wire

Listen to the interview here.

 

Show Me The Money – Podcast

The Chelsea Krost Radio Show

Listen to the interview here.

 

 

Everyone is diving head first into social media, but do they have a plan? There’s nothing more important than knowing what you want to accomplish and how you plan on getting there before blindly taking a stab at building your brand. Here are few steps that will help you create a dynamite social media strategy for your company.

1. Create clear long and short term goals. Know what you want to achieve. Do you want to get 5,000 followers by the end of the year or grow you traffic by 20%? Write it out and make sure you know what your target is and then created smaller goals for each month.

Action: Create a social media plan for the year with specific goals. Write a more detailed one for the month.

2. Get your name out there. Create a company page on LinkedIn, claim your Twitter handle and Facebook page before someone else does. Sign up for directories that you can list your blog or you website on.

Action: Register for social media channels you want to be on or think you may want to be on. It’s better to claim you name now. Enter your website or blog in directories such as AllTop, Technorati, and OnTopList. Look online for more that are tailored to your audience.

3. Choose your social media channels. You don’t have to be on every social network, you just have to be on the right one for your company or business. And sometimes spreading yourself too thin to be on several networks isn’t effective as interacting with your core audience on just a few. Find out what your competitors are doing, what channels are they on? Are they not taking full advantage of one? What can you do that will set yourself apart? Where is your current audience already hanging out?

Action: Study Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+. Learn what networks would be the most beneficial for you or your company.

4. Nail down your voice. How do you want to be seen or heard? Do you want to be funny, inspiring, or seen as a solid source of information? Think of the message you want to send before you decide the voice in which you say it and make sure it’s consistent.

Action: Try writing out the same message in three different voices and see which one you like the best and which one you think your fans would like the best. Ask a few coworkers or friends for their input as well. Choose the best one.

5. Focus on engagement. Always put yourself in your fans and customers’ shoes. What would they want from your company? What would be helpful for them to know? How can you interact with them in an ongoing conversation? What do they like and dislike? How can you be a resource? Answering these questions will help you understand how you can give them what they want.

Action: Research your audience so you can provide the best content and conversations that are relevant to them. Check out conversations already happening on social media channels.

6. Measure your results. Taking advantage of the ROI in social media is absolutely key. Knowing what strikes a cord with your followers and where they’re coming from is one of the most important things to know. You can then provide the type of content they love and steer clear from what they don’t like while learning how to repeatedly attract and engage with them.

Action: Sign up for a few of social media measurement tools such as Google Analytics, Facebook InsightsHootSuite, TweetStats, Social Mention, and Radian6. 

What social media strategy steps have you taken that worked? Share them here! 

Facebook likes

 

The power of Facebook is undeniable. It reaches a huge audience and you can directly target your niche market. Almost every business is on it (if you’re not I recommend it!) but they are not all capitalizing on its true potential. So, what do the best brands with millions of fans do that not every other brand does? I’ll share them with you.

1. Create Awesome Content

In order to have a strong fan base you have to give them something to like and that’s awesome content. This is one of the most crucial factors in getting fans. They have to like what you represent and what your content does for them.

2. Give People an Incentive to Like Your Page

If you’ve posted an article, photo or video that someone wants to see you can adapt the idea of exclusivity by only allowing people who like the page to view it. This will give people more of a reason to like your page. They’ll want to know what’s behind the curtain.

3. Run a Competition

A great way to get fans to like your page and involved with your brand is by offering them a chance to win a prize. Create a contest that represents the values of your brand while increasing engagement. It’s a win, win.

4. Share Your Competition’s Content

What brands and companies are similar to what you do? Attract their audience over to your site by sharing the competition’s Facebook page content on your fan page. It’s an easy way to go after your target market.

5. Advertise on Facebook

This is one of the quickest ways for people to hear about your brand and easily connect with it. You can set the limit for how much you want to spend, when you want the ad to appear and the audience you want it to target. Try it out and see if it makes a difference.

6. Install a Facebook Badge on Your Website

If you have a blog or website be sure to include the Facebook widget that links back to your fan page. It’s important for fans to know that you have a presence on Facebook so they can connect with you there.

How have you increased your Facebook likes? Share your answers here!

infographic

Infographics have exploded in the last couple of years demonstrating knowledge and statistics in a fun and captivating way that has never been done before. And social media channels from Twitter to Pinterest have taken note–there are new infographics popping up every day to show the growth of social networks, the demographics, and how people and companies are using social media. Are you looking to launch your personal brand, land a job via your social media profile and see some return on your social media strategy? These awesome infographics highlights just how to do that. 

1. Personal Branding With Social Media

 

2. Social Profiles That Can Help You Land a Job

 

3. Getting Results on Your Social Media Strategy


The time has to come to spread the word about your business and tell people just how fabulous it is! And how do you do that? Check out these crucial marketing techniques.

1. Share you work. The newest way is to showcase your work is through Pinterest. The site lets you not only look for inspiration for your next project, but it lets you show off your current work. The image-based website allows users to post or “pin” images and photos to “boards” that serve as category organizers that you can share with your followers. Think of it as a real life bulletin board come to life—only in the public eye.

2. Build relationships. Never underestimate the power of meeting new people and maintaining strong relationships with them—both in person and online. This goes beyond networking. It’s about fostering work friendships that can create opportunities for you before you’re even looking for them.

3. Become an expert. If you have a strong focus in a specialty area people will come to you time and time again because they know you are the expert. Carve out a niche that sets yourself apart from other designers.

4. Dress the part. Not only should you be dressing to impress your client in person; impress them online. Develop a high quality, intriguing and creative website that entices clients to want to meet you in person. These days most first impressions are formed online so make sure it’s a great one. Need inspiration? Check out the Top 10 Best Flash Websites of 2012.

5. Create buzz. Develop a social media strategy that engages users that is not just self-promotional. Try to become a source for clients with industry news, relevant content and foster those relationships through conversations. Think of it as your own word-of- mouth marketing, but through an online platform.

*This post was originally printed in the IIDA Design Matters blog.

Making relationships both online and in-person is key for marketing your business.

There are thousands of blogs created every day, so how can you create one that will stand out? Check out a few key ingredients that are need for all successful blogs.

  1. Provide stellar content. Writing great and intriguing content is an absolute must when is comes to blogging. You need to have perfected the art of writing something that will be useful to your website visitors and interesting enough to keep them coming back. What do they want to know? How can you help them?
     
  2. Be different. There are thousands of blogs on the internet and yours has to stand out. Create a unique focus on your blog that is slightly different from everyone else out there. Ask yourself what’s interesting to you? What will draw people back? And how can you be different from similar blogs?
     
  3. Take chances. Epic blogs don’t form over night. Those bloggers try new things. They play with an array of content, work with their website design and focus on engagement. They are willing to change it up and try it all. Find out what will work and what won’t. It’s a learning process and evolving your blog is crucial.  

Want to learn how to build a blog that matters? Check our Corbett Barr’s blogging course, you won’t be disappointed.

 

Find your blog ideas and make them stand out. Photo credit: OwenBrown.com