As they say content is king. And to be successful in social media you must know where to find it, how to harness it and spread it. What websites do you visit every day? Why do you visit them? Because you know there will be a great story, new article or video posted that’s right up your alley.
It’s just as important to share your own content as it is to find topics from other websites relevant to your readers. Staying on top of trends and conversations demonstrates that you are an expert in your field. So stay alert and keep searching for fun and interesting articles, blogs, quotes, videos and infographics to share. Here are a few tips to help find some the best content for your website.
Know your industry. Find the top 10 companies in your field and see what they’re talking about and what trends they’re not talking about—write about things that no one else is in your field. They’ll flock to your site if you have something the others don’t.
Get inspired. Go to websites in completely different fields, like The Cool Hunter, or TechCrunch, to see what you could use from their content in a unique way on your site. How would your readers be impacted by an out-of-the-box marketing campaign or a new iPhone app? Put yourself in their shoes to see what would be most intriguing.
What questions do you get asked all the time? Being seen as a resource is huge! If you’re not answering your customers questions on your website or your blog they’ll go somewhere else. Make a list of all the questions you get asked that go beyond the typical FAQ and blog about them each separately. Your readers will be thankful and will continue to return to look for more answers.
