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8Jan

4 Reasons You Should Be Hosting a Twitter Chat for Your Brand

Posted by: Katie Leimkuehler Categories: Social Media Travel
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tweet chat

 

If you’re looking to actively grow your social media presence and build up your Twitter than you should absolutely be hosting your own Twitter Chat! What is a Twitter Chat or Tweet Chat? Well, it’s basically an online chat room on Twitter where people who share a common interest such as travel, marketing or writing come together for an hour and talk about tips and best practices they’ve learned. This is typically done with a hashtag like #BrandChat #BlogChat.  Each Twitter Chat has a host, who directs the questions and navigates the conversation, and that host could be you! So, why is a Twitter Chat so hugely beneficial?

Here are 4 reasons why you should be hosting your own Twitter Chat.

1. Building and highlighting your expertise.

When you’re hosting a chat, people trust you and they quickly learn that you know what you are talking about in your field. You also build influence among your community.

2. Grow your brand exposure and customer base. 

Twitter Chats create massive exposure for your brand and in a fast pace way. It’s a quick way to interact with your customers, hear their thoughts and concerns, and address them in a positive manner. It also exposes you to new fans who may never have heard of you before and is an excellent way to market your company or brand.

3. Learn about new trends in your industry and what people want.

Be the first to know about a new site, product or app that might help you do your business better. During the chat most users will share valuable content and info that you can go back to later and review. You’ll be on top of the newest happenings from your own audience! Not to mention you might stumble across an idea for a new product based on feedback from your customers or learn how tweak one that already exists.

4. Creating ultimate transparency and a true connection with your fan base.

By hosting a Twitter Chat you’re telling your audience you’re an expert in this topic by helping answering their questions and facilitating a discussion. You are also connecting them with like-minded individuals and creating a lasting bond that will have them coming back to each chat. Not mention, it’s an excellent way to do a product launch after you’ve hosted several chats.

Not sure you want to host your own? Well, first participate in one! Find a Twitter Chat and learn how to join a Twitter Chat. If you need help or want me to host a your chat just email me at katieleimkuehler@gmail.com.

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2Sep

4 Keys to Developing a Killer Social Media Brand

Posted by: Katie Leimkuehler Categories: Social Media
1 Comment
social media coach

 

If you want to truly create a social media brand and business that stands out you need to know not just how to reach your audience, but what they want to talk about, what content they are interested and develop a plan that you can roll out to connect with them. Here are a few key steps to follow when developing your social media brand.

1. Know your audience and where they spend time online. There is no point to doing social media unless you’ve done your research. Where are your customers spending time? What are they talking about? How can you connect and engage with them? Until you know the conversations they are having you won’t be able to join them–so study up!

2. Find only the best content to share. If you continually self promote or only share the same type of information over and over people will lose interest. It’s your job to hunt for the best photos, articles, blog and videos that will do two things 1) have an impact on your fan base and 2) get them talking about it. Share less, but it make it more valuable and engaging.

3. Create a detailed social media strategy. It’s easy to think you can hand the reigns of your social media accounts to a college student and expect it to go viral overnight, but that almost certainly won’t happen. You need to think about your goals, your audience, your voice, your message and what you hope to accomplish. What do you hope to achieve through social media? More sales, interaction and engagement, or brand awareness? Hope will you accomplish this? Get crystal clear on what you want and it will be easier to reach.

4. Steal and camouflage. Want to excel at social media? Well, look to the brands that are killing it. They don’t even need to be in your field. Study what they are doing that’s successful, what makes them stand out? Read case studies on different brands that seemed to launch overnight, but really was a carefully planned out strategy. What content do they share? What channels are they on? Do they have their own hashtags? What Tweet chats are they participating in? The more you see how other people have achieved social media success the quicker you will too.

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